Australia Post ANZAC Day Postcards

AUSTRALIA POST ON 12 August 2022 issued three First Day Cover stamps to mark ANZAC Day. Typically these stamps reflect themes of military participation and commemoration, but in 2022 the focus was on ephemera, specifically postcards.

World War I (1914–18) coincided with the last years of what was known as the “golden era” of postcards, and the outbreak of war immensely expanded the postcard market. Postcards facilitated a connection between family and those serving on the front. The visuals and written phrases on the cards were often patriotic and nationalistic in nature, though many were also sentimental, which, when combined with the words of the writer, felt much-needed messages of love, longing and encouragement during times of painful separation.

The postcards shown in this issue represent the military divisions through naval, infantry and air service hats worn by the iconic Laughing Kookaburra. The cards, produced by Valentine & Sons Publishing Co. in Australia, were held in the Shirley Jones Collection of Military Postcards, State Library Victoria. While these postcard designs can be seen as patriotic and good humored, they also conveyed the sadness and uncertainty felt by those whose loved ones were serving their country half way across the world and in perilous circumstances.

The Stamps/postcards:

-$1.10 - Naval kookaburra postcard. This postcard featured the Laughing Kookaburra in a naval hat. The postcard heading states, “To the Absent One with Loving Wishes from Home”, with a verse that is filled with hopefulness and pride: “Australia's optimistic bird, Sends to you a loving word, For every sailor holds the key, which makes us rulers of the Sea”.

- $1.10 - Army kookaburra postcard. This army-themed postcard, patriotically titled “To my Comrade O'er the Sea”, sends a message filled with hope for a swift reunification: “I give my laughter plenty of scope, For my heart is full of hope, But I'll double my refrain, When I see you home again”.

- $1.10 - Air Force kookaburra postcard. This kookaburra was pictured wearing an Air Force hat and sent a message of encouragement from parent to son, titled: “Sincerest Wishes from Australia to my Dear Boy on Active Service”. The card states, “I watch your airplane arise, Swiftly to the bright blue skies, And laugh that I may let you know, I wish you well, where-e'er you go”.

Technical specifications:

- Stamp design by Jo Muré, Australia Post Design Studio

- Product design by Jo Muré, Australia Post Design Studio

- Gummed paper by Tullis Russell Red Phos.

- Printer was R

- Printing process used was Offset lithography

- FDI Postmark.orginated from Canberra ACT 2601

Source: Australia Post