UNITED STATES POST OFFICE on 29 May 1935 issued a 3-cent purple postage stamp to commemorate the California Pacific International Exposition held in San Diego, California.
The Exposition celebrated the 400th anniversary of the arrival of Spanish explorer Francisco Vázquez de Coronado in the Pacific Southwest.
The image depicted the Exposition grounds in Balboa Park, looking toward San Diego with Point Loma and San Diego Bay in the background.
Over 100 million of these stamps were printed by the Bureau of Engraving and Printing using a Rotary Press.
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