La Poste France Haute Couture - 1953

LA POSTE FRANCE on 24 April 1953 issued a First Day Cover stamp dedicated to Haute Couture (Tribute to Christian Dior). This black-blue/velvet commemorative stamp measured 26 x 40 mm and featured no watermark. It carried a 30F face value. The engraver was Jules Piel and designed by Liere Grandson. It was printed using a recess method. A total of 29,940,000 stamps were printed. The maxim card was one of three different designs. I prefer the illustration as this method was used largely in the advertising industry at the time. The postmark cancellation originated from Paris.