The stamp on the postcard featured a green 5-pfennig definitive stamp printed onto the card of the new imperial eagle ("Neuer Reichsadler"), designed by Sigmund von Weech (1888–1982) who created prominent national symbols during the early Weimar Republic, succeeding the formal era of the German Empire. It was pre-printed or officially cancelled with an matching commemorative exhibition cachet stating "Deutsche Verkehrs-Ausstellung München".
It was marked in the bottom left corner as Karte VII (Card 7) published directly by the exhibition committee, meaning a series of cards were issued.
The artwork on the front of the card was signed by the artist Max Eschle and featured a stylized Art Deco depiction of Hermes (Mercury) fastening his winged sandals.
The postcard measured approximately 3.5" x 5.5" and was used to promote German transportation technology and engineering.
The First German Transport Exhibition (DVA) was the first major exhibition in the German Reich after the First World War and drew nearly three million visitors, which was of enormous importance for German industry. In just five months in 1925, a huge number of export contracts were concluded for the supply of German steam locomotives and carriages, ships and automobiles, urban transport, cranes, and other equipment.
It should be noted that without the industrial potential laid down in the 1920s, the German economic miracle of the mid-1930s would never have happened.
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