INDIA POST in 2019 issued a first day cover stamp series called "Swachhta Pakhwada". This year-long cleanliness drive was part of Swachh Bharat Abhiyan of the Government of India from 16 November 2019 to 30 November 2019. Shown here is a souvenir sheet of the campaign.
Additionally, all Postal Units, Post Offices and Mail Offices undertook the campaign. The Pakhwada campaign commenced on 10 November 2019 by displaying “National Post Day” banner on main gate of Postal Offices and organising a debate competition on subject relate to “India Post”.
As per the directive of Government of India for creating awareness among the public about the Swachhta Abhiyan and preserving of water, all post-related units also carried out painting of letter boxes, cleanliness of post offices, mail offices and postal colonies, weeding out old records, shramdaan by staff members, planting trees, essay competition on Swachh Bharat Mission, and awareness to "Discourage the use of Plastic Carry Bags".
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